The leader in predictive intelligence for the arts and culture sector.

We bring evidence-based data and insights proven to help museums and cultural organizations accelerate growth.

Leveraging the science of emotional connection, Radiance Insights delivers invaluable clarity on the true motivations, behaviors, and aspirations of visitors, donors, and members. By identifying, activating, and measuring the precise motivations that drive profitable audience behaviors, our unique approach creates deeper audience engagement and greater loyalty.

  • Rosie Siemer

    MANAGING DIRECTOR

    Science that sparks curiosity, art that broadens perspectives, zoos and gardens that bring joy, and history that provides a deeper context for how the world works—these are the experiences that compelled Rosie Siemer to focus her life’s work on museums.

    Her passion for enhancing and promoting the museum experience inspired her to launch Radiance Insights, a research and strategy partner to arts and culture organizations worldwide. She has provided consulting services to a number of internationally respected cultural organizations, including the Louvre Abu Dhabi, The Museum of Modern Art (MoMA), Museum of Science Boston, Saint Louis Art Museum, Desert Botanical Garden, Space Center Houston, Smithsonian’s National Zoo, History Colorado, Winterthur Museum, Garden & Library, and the Murphy Arts District.

    Rosie’s book, Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue, is the culmination of nearly a decade of research. She also co-authored Membership Marketing in the Digital Age, a comprehensive resource guide for cultural membership professionals.

    Rosie frequently facilitates workshops on audience development and speaks on the topics of choice architecture and the future of membership. She also enjoys sharing her time with professional, cultural and community organizations, and has served on a number of boards, including the Denver Police Museum and World Trade Center Denver. Rosie is the Principal Researcher for The Member Motivations Study™ and co-founder of the Membership Innovation group within the Museums As Progress Community .

    When she’s not researching, writing, or museum hopping, Rosie enjoys Scotch-tasting and watching sci-fi movies.

  • Sarah Owens

    SR. CONSULTANT

    Sarah Owens is a 19+ year membership and marketing professional specializing in the museum, nonprofit, and performing arts sectors.

    A leader in her field, Sarah has spearheaded and managed membership and ticketing campaigns both as a full-time employee and as a consultant for renowned institutions, including the Fine Arts Museums of San Francisco, California Academy of Sciences, Cirque du Soleil, The San Francisco Ballet, The 7 Fingers Circus Collective, The Morris Arboretum & Gardens, and more. 

    Sarah’s passion and curiosity for the museum and performing arts fields drives her ongoing education and keen interest in membership best practices, which she readily shares with clients and the membership community at large. As a former chair of the Bay Area Membership Manager Association and frequent public speaker in museum and membership conferences and forums, her finger is on the pulse of membership and marketing trends, and new technologies.

    Sarah is well-versed in the behind-the-scenes work needed to create and run a successful membership program, most recently as the leader of San Francisco’s Exploratorium membership program, where she created the highly-successful and innovative After Dark membership program, and acted as a member of an institution-wide Salesforce CRM implementation and adoption team. Sarah excels in marketing and communications for membership programs, bringing expertise in copywriting, digital marketing, social media, customer lifecycle planning, and direct mail strategy to institutions across the country. 

    When not pushing for her clients’ wild successes, Sarah is having fun adjusting to her new home in Madison, Wisconsin, where she is learning about the beauty of Midwestern prairies and summer rain storms with her husband, Sean, and cats, Patrick and Scully. 

  • Kyle Bowen

    PRINCIPAL, MUSEUMS AS PROGRESS

    Kyle Bowen is the founder of Museums as Progress (MaP). He helps cultural organizations redefine their strategic purpose and support community goals through innovative progress-space research.

    With expertise in user experience and research methodologies, Kyle cultivates a vibrant community of practice for museum professionals. His approach shifts museums from product-centric to people-centric strategies, increasing their relevance and impact. Through MaP, Kyle fosters a collaborative network that drives positive change in the cultural sector.

    Kyle earned his MFA from Boston University and a BFA from The School of The Art Institute Of Chicago. He holds numerous certificates, including UX Master from the Nielsen Norman Group and an Advanced Training Certificate from Indi Young.

Radiance Insights is partnering with Motista to bring Predictive Motivations® to arts and cultural organizations.

Motista’s work in predictive intelligence has been used in Harvard Business School courses and featured in prestigious publications such as Harvard Business Review and Think with Google.

Working with experts in psychology, cultural anthropology, and ethnography along with an extensive literature review of anthropological and social science research, Motista pioneered the application of predictive emotional connection intelligence, including mapping more than 300 emotional motivators that comprise the Genome of Human Motivations®.

Developed and used in market since 2007, the Genome identifies, categorizes, and validates all motivations that can drive consumer and philanthropic behaviors. The Genome is informed by big data aggregation of substantially all known research into human motivations. Utilizing proprietary data and machine learning analytics (a subset of artificial intelligence) to develop advanced modeling, we determine the precise motivations within the Genome that predict audience behaviors, including how an individual connects or relates such motivations to the museum’s brand.

Radiance Insights and Motista work together to illuminate new pathways for cultural organizations to build more meaningful relationships with their visitors, members, and donors.