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Each Playbook includes detailed findings and actionable strategies leveraging our research into the hidden motivations that drive membership enrollment, renewals, and upgrades.
Tapping into a vast data set on the motivations and behaviors of more than two million Americans coupled with insights from psychology, cultural anthropology, and ethnography, our predictive intelligence utilizes proprietary algorithms and unique methodology designed to reveal the specific motivations proven to drive membership uptake, boost member retention rates, and increase intentions to upgrade.
Our first Playbook “Get More Members: The Power of Predictive Motivations at Art Museums” will be released in June 2025. This Playbook reveals the precise set of motivations proven to drive membership enrollment at art museums, including detailed strategies for how to tap into the Predictive Motivations® for deeper audience engagement and membership growth.
Our forthcoming Playbooks in this series include “Unlocking Predictive Motivations to Boost Membership Renewal Rates at Art Museums” and “Driving Membership Upgrades at Art Museums with Predictive Motivations,” will be released in Summer 2025 and Fall 2025, respectively.
Not an art museum? We’ve got you covered! Our future Playbooks will feature tailored findings for history museums, botanic gardens, and science centers.
Traditional market and audience research measures the what and when; our research goes deeper to help museums understand the why.