Join the Wait List!

Be the first to get our new Playbook!

Each Playbook includes detailed findings and actionable strategies leveraging our research into the hidden motivations that predict repeat visitation, membership uptake, member retention, and donations.

Tapping into a vast data set on the motivations and behaviors of more than two million Americans coupled with insights from psychology, cultural anthropology, and ethnography, our predictive intelligence utilizes proprietary algorithms and a unique methodology designed to reveal the specific motivations proven to drive visitation, increase intentions to join, boost member retention rates, and grow donations.

Our first Playbook "Leveraging Emotional Connection to Grow Membership at Art Museums” will be released in 2026. This Playbook reveals the precise set of motivations proven to grow membership at art museums, including detailed strategies for how to tap into emotional connection to build deeper audience engagement and increase membership revenues.

Not an art museum? We’ve got you covered! Our future Playbooks will feature tailored findings for history museums, botanic gardens, science centers, zoos, and aquaria.