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Be the first to get our new Playbook series.
Each Playbook includes detailed findings and actionable strategies leveraging our research into the hidden motivations that drive repeat visitation, membership enrollment, member retention, and donations.
Tapping into a vast data set on the motivations and behaviors of more than two million Americans coupled with insights from psychology, cultural anthropology, and ethnography, our predictive intelligence utilizes proprietary algorithms and unique methodology designed to reveal the specific motivations proven to drive visitation, increase membership uptake, boost member retention rates, and grow donations.
Our first Playbook "Leveraging Emotional Connection to Drive Repeat Visitation and Grow Membership at Art Museums” will be released in Fall 2025. This Playbook reveals the precise set of motivations proven to drive repeat visitation and grow membership at art museums, including detailed strategies for how to tap into Predictive Motivations to build deeper audience engagement and increase membership revenues.
Our forthcoming Playbooks in this series include “Boosting Member Retention at Art Museums” and “Driving Membership Upgrades at Art Museums,” will be released in Winter 2025 and Spring 2026, respectively.
Not an art museum? We’ve got you covered! Our future Playbooks will feature tailored findings for history museums, botanic gardens, and science centers.
Traditional market and audience research measures the what and when; our research goes deeper to help museums understand the why.