Resources for Membership Leaders
Strong membership programs are built on clarity, consistency, and data-informed decision-making. Our collection of books, guides, and practical tools is designed to support membership professionals at every stage—from assessing current performance to implementing strategies that drive sustainable growth.
Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue
Drawing from a wide range of research spanning the disciplines of behavioral economics, philanthropy, and social psychology, author and museum consultant Rosie Siemer explores the trends shaping the future of cultural organizations and offers innovative strategies designed to help them survive—and thrive—in today’s rapidly changing marketplace. Using museums as the primary subject matter of her research, Siemer analyzes the challenges and opportunities for membership as a means of engaging existing members, cultivating new audiences, and keeping museums on track for sustainable revenue.
Author: Rosie Siemer
The Membership Report Card
The Membership Report Card is designed to provide museum leaders like you with an objective view of the key performance indicators (KPIs) that drive membership growth and deliver long-term member value. Grounded in industry benchmarks and audience-centered research, Radiance Insights’ Membership Report Card evaluates the factors that matter most related membership acquisition, renewal rate, upgrade strategies, cost-per-member household, pricing and benefits, and member lifetime value.
Radiance Insights
Edited By Yuha Jung, Rachel Shane, Jaleesa Wells
Financial Management in Museums: Theory, Practice, and Context
Financial Management in Museums considers sustainable and innovative solutions to current museum financial challenges by analyzing the many changes and pressures affecting the museum field. Presenting diverse perspectives from a range of authors around the world, the book shares and compares different funding models and methods of museum financial management. The theoretical and practical contributions within the volume cover a comprehensive range of topics, including foundational concepts, revenue, expenses, budgeting, financial leadership, strategic planning, mission-based investment strategies and alternative revenue strategies.
Authors: Patricia Rich, Dana S. Hines, and Rosie Siemer
Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
Membership Marketing In The Digital Age is a comprehensive membership manager’s reference book, covering what works on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty.