We’ve cracked the code on emotional connection
When museums and cultural organizations connect to their audiences’ true motivations, the results are powerful: increased visitation, healthier membership programs, and stronger donor relationships.
Let us help you uncover the precise motivations that predict repeat visits, membership enrollment and renewal, increased donations, and long-term loyalty.
Our belief that growth comes from knowing what truly motivates people has driven our work for over 15 years in the culture sector. We’re excited to take our audience development strategies to the next level with our partnership with Motista. By tapping into the power of predictive intelligence, we help you build deeper relationships between your organization and your audiences.
Reflecting data from museum visitors, members, and donors from across the U.S. paired with our proprietary methodology and algorithms, our Predictive Motivations® consider billions of data points and combinations of motivations (both rational and emotional) to identify the precise set of motivations that yield the greatest predictive strength (highest probability) to drive visitor, member, and donor behaviors.
The following chart shows the path museums can follow to build the most valuable relationships with visitors, members, and donors.
How it works
Quantify. We quantify the attitudes, perceptions, and behaviors of current and potential audiences.
Apply Big Data and Advanced Modeling. Our unique methodology leverages proprietary algorithms that consider billions of data points and combinations of motivations (both rational and emotional) to identify the precise set of motivations with the highest predictive power (highest probability) to drive specific audience behaviors such as visiting, joining, renewing, and donating.
Make It Actionable. We bring the findings to life through thoughtful and practical strategies and tactics, designed to help you build emotional connection with your visitors, members, and donors.