A practical, evidence-based framework for art museums to understand what truly motivates people to become a member. Packed with validated insights and easy-to-use tools, this Playbook is designed to help you translate the findings from the National Predictive Motivations Study into strategies to build stronger emotional connections with your audiences, boost membership enrollment, and grow sustainable revenue.
This Playbook includes:
Actionable insights on the six motivations that have the greatest predictive strength for encouraging new members to join, including practical guidance for activating each motivation in communications and through programming and benefits, including channel-specific recommendations
Interactive exercises to put the Predictive Motivations framework into practice
FAQs and methodology background to help facilitate understanding across your art museum
A customizable presentation template to share the Predictive Motivations framework with your colleagues, leadership team, and funders
A Sample Messaging Library with creative concepts and real-world messaging examples for inspiration
A short introductory video from Managing Director and Principal Researcher, Rosie Siemer, to help you get the most out of the Playbook
A 30-minute live strategy session with the Radiance Insights team to get you started
A practical, evidence-based framework for art museums to understand what truly motivates people to become a member. Packed with validated insights and easy-to-use tools, this Playbook is designed to help you translate the findings from the National Predictive Motivations Study into strategies to build stronger emotional connections with your audiences, boost membership enrollment, and grow sustainable revenue.
This Playbook includes:
Actionable insights on the six motivations that have the greatest predictive strength for encouraging new members to join, including practical guidance for activating each motivation in communications and through programming and benefits, including channel-specific recommendations
Interactive exercises to put the Predictive Motivations framework into practice
FAQs and methodology background to help facilitate understanding across your art museum
A customizable presentation template to share the Predictive Motivations framework with your colleagues, leadership team, and funders
A Sample Messaging Library with creative concepts and real-world messaging examples for inspiration
A short introductory video from Managing Director and Principal Researcher, Rosie Siemer, to help you get the most out of the Playbook
A 30-minute live strategy session with the Radiance Insights team to get you started
